Word: drexler
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Drexler also knows Gap can't live on $78 jeans. Last year's push into more expensive leather, while successful, could not compete in volume with its earlier khaki campaign. So while basics have been pared a bit, they still form the foundation of every Gap store...
...makes no difference to Millard ("Mickey") Drexler, the master merchant behind Gap Inc., whether business hums or business sputters. He is rarely satisfied. If the former, "I'm pleased," he admits, "but never happy." Certainly the past year's uneven performance did little to put Drexler in the mood to do the khaki swing...
...When Drexler turns his attention to something, results are usually quick to follow. So in October, when Robert Fisher, president of the Gap division and son of founders Donald and Doris, announced his resignation, Drexler quickly assumed his duties. The company's stock rose 10% on the news. Under Drexler, who took over as president of Gap brand in 1983, the company has gone from a $430 million blue-jeans chain to an $11 billion global enterprise with the kind of brand recognition enjoyed by Coca-Cola. It is rare to find a town where a Gap store does...
...sentiment has not gone unnoticed by the (non)suits back at Gap Inc. headquarters. The Gap brand's strength in basics, displayed in a minimalist setting, is wearing a bit thin. So Drexler is moving to reposition Gap stores on the price and fashion fronts and improve the in-store presentation...
...much less basic Gap. The company has pared down its mind-numbing khaki and blue-hued assortment. Instead of all those jeans, Gap has upped the fashion mix, injecting more color and style onto the shelves. "Frankly what happened is we got a little sloppy in [fashion] investments," says Drexler. "We're a fashion and basics business. We can't do what we do without fashion. The Gap point of view is that if we don't change the style, the business will get stale." You'll see the change in the form of hot pink suede shirts, leather boot...