Word: dreyfuses
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...buses are the life-saver for us," says Debbie L. Dreyfus, a junior at Wellesley. "They are really the only way to get off campus on the week-ends...
...Louis-Dreyfus has no background in advertising but has earned a hot reputation as a financial whiz. His chief accomplishment is the brisk turnaround of IMS. The company, capitalized at $232 million when Louis-Dreyfus took over in 1982, was sold to Dun & Bradstreet last year for $1.7 billion...
...hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits...
More pain probably lies ahead. Louis-Dreyfus has his work cut out for him -- and a compensation package geared to inspire success. On top of a reported salary of $785,000, Louis-Dreyfus will control stock options worth at least $3 million. That value will rise substantially if he does his job well. Earlier this month, Louis-Dreyfus pledged to boost the value of the company's shares, which have traded as high as $10.70, from their current price of $4 to at least $7.85 within three years. More than another increase in its global reach, that is the kind...
After its first annual loss in 19 years, the world's biggest advertising firm hopes for help from new chief executive Robert Louis-Dreyfus. -- The Food and Drug Administration is ailing...