Word: driftings
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Dates: during 1970-1979
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...that increasing Government intervention could dry up the creative juices. Says William Bernbach, chairman of Doyle Dane Bernbach: "The demand for stating things that are provable will dull some ads and make people reluctant to make some claims that are provable." Chicago Advertising Consultant Robert Humphrey sees an inevitable drift of advertising away from the commonly used motivational techniques aimed at subconscious fears of rejection and desires for security; he feels that agencies will move toward better market research to determine what products consumers really need...
Even ARVN commanders concede that draft dodging and desertion have grown to epidemic proportions. Unable to find legitimate jobs, many young runaways drift into the roving life of the Honda-riding toughs known as "cowboys." The result has been a resurgence of the kind of gang crime last seen in the ragged days of the Diem regime. In Hue last month, one exasperated army commander assembled his troops and police near a banner proclaiming that "vagrants, thieves and burglars are the nemesis of society." His crackdown orders included an instruction that every cowboy arrested be given a haircut...
...families, for that matter, are disappointed with the results the Children of God produce. Ed Rees, vice president for public relations of the Flying Tiger Line in Los Angeles, watched his son drift from medical studies into drugs, and finally into the Children sect. Rees still finds "a depressing sameness" in the members, "either sucking up this excessive religion or spitting it out," but he also allows that "they are totally without guile, without games. They really believe. They are prepared to die." So far, however, the question is whether they are prepared to live more fully in the world...
Since informal methods free teachers from lecturing most of the time, Mrs. Weber wants them to become, in effect, individual tutors. They must observe carefully what attracts each child and then guide him to "extend" his curiosity into systematic knowledge. But the child must not be allowed to drift. Since children in informal classrooms do not all cover the same subjects, Mrs. Weber believes they should compare experiences in group discussions. The teacher should keep a diary on the progress of each child...
...Swanson simply has not read my work and like a parrot repeats third hand some ill-informed allegations. In my many writings on post-industrial society. I have never said that the issues of the society were purely technical, but while describing the technocratic drift of the society and the new class structures that have been emerging. I have always said that the basic decisions would be political. Daniel Bell