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That new image is a result of the vitality that is reinvigorating one of America's most famous companies after a period of drift and uncertainty. Last month Sears changed its logo to something resembling slanted racing stripes, only the second redesign in its history and the first in 21 years. In addition to the Tiegs cover, the "catalog of the future," as Sears now calls it, contains twelve pages of Tiegs in color and, in one 24-page section, appeals to the upwardly mobile young woman of the '80s with sexy models sporting slightly punk hairdos...

Author: /time Magazine | Title: Sear's Sizzling New Vitality | 8/20/1984 | See Source »

...Mondale's running mate, Geraldine Ferraro doesn't balance the ticket philosophically, being liberal, pro-union and all, but it may help that she is Catholic, urban and ethnic, though that might hurt the Southern strategy. A sort of Sunbelt-Frostbelt standoff, if you get the drift, complicated by the blue-collar factor. Of course, the gender gap is the key to everything: more women, more votes. Got it. But wasn't something else involved in Mondale's decision to propose a woman for Vice President of the United States? Or did we only imagine that...

Author: /time Magazine | Title: Mondale: This is an exciting choice | 7/23/1984 | See Source »

...think about what there was in a father's heart. From the beginning. I had to hide it behind a newspaper-anything. For your sake." Readers who know nothing about the Kafkas will still have no trouble catching this story's amusing and poignant drift: rare are the parents who can recognize themselves in their children's eyes...

Author: /time Magazine | Title: Books: Tales of Privacy and Politics | 7/23/1984 | See Source »

...addition, the President is under heavy fire from the Democrats for letting relations with Moscow drift into limbo. A September meeting with the Soviets, just as the presidential election campaign was heating up, would provide a powerful way for Reagan to undercut the Democrats on the "warmonger" issue. If, against the odds, discussions in Vienna actually amount to something - well, all the better for his chances to campaign as a man of peace...

Author: /time Magazine | Title: Cautious Talk About Talks | 7/9/1984 | See Source »

...ills without getting at the cause: high interest rates. The best thing the Government could do for U.S. industry would be to slash the federal budget deficit, which threatens to top $200 billion. That would reduce upward pressure on interest rates and allow the value of the dollar to drift down to a more moderate level. Congress last week passed legislation to cut the deficit by $63 billion over three years, but that is only a feeble first step toward easing the budget crisis...

Author: /time Magazine | Title: That Threatening Trade Gap | 7/9/1984 | See Source »

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