Word: drink
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Dates: during 1960-1969
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...owner of a campground outside Marseille was surprised to see an emaciated woman, sunburned and unkempt, stagger toward him from a stand of fir trees. Joan Tunney Wilkinson, 30, daughter of former Heavyweight Champion Gene Tunney, identified herself and asked for a drink of water, thereby ending a massive two-month-long search that began after she left her husband and two small daughters in Norway. According to Paris' France-Soir, the couple had quarreled, then separated to cool off, after agreeing to meet in Hamburg 15 days later. Apparently suffering from amnesia, the attractive brunette never kept...
France's Perrier company has built an empire on water. Besides selling half of the roughly 2.5 billion bottles of mineral water that Frenchmen drink every year, it has the national franchise for Pepsi-Cola and is one of the largest makers of chocolate and other candy in France. Annual sales are $204 million. But when Perrier tried to expand its gastronomic conglomerate by growing big in the dairy industry, the ensuing spectacle resembled the script for a French farce...
That was the single wing, and until this September, when new Tiger coach Jake McCandless scrapped it in favor of the "T" system, it perennially drove Harvard coaches to drink...
...fastest turnarounds in U.S. industrial history. Officers of firms in the $1 billion-a-vear diet market hustled to cut their ties with cyclamates, to find an acceptable substitute, and to redirect marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a cola sweetened with straight sugar. The revised drinks will, of course, be labeled "new," and printing on the package...
...Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer its customers any products about which even the remotest doubt exists." The ad urged that "other soft-drink companies . . . follow Pepsi-Cola's lead in developing cyclamate-free beverages." Mary Wells Lawrence, the adwoman whose agency had just completed a new campaign for Royal Crown's Diet Rite when the ban was announced, claims that she had little trouble adjusting to a non-cyclamate new version being...