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...other Republicans and Democrats competing for marginal seats. Young (33), articulate, conservative and a former president of the National Jaycees, LeTendre ventured into a feed mill, roadside restaurant, bakery and hardware store. His opponent was "spending crazy," LeTendre charged. Agreeing with a disgruntled early morning beer drinker that property tax revenues should not be used for welfare, the candidate argued that Nixon's proposal to share federal revenues with the states would ease the local tax burden. As 60 citizens sipped coffee and ate doughnuts, LeTendre told them Nixon "is bringing our men out of Vietnam." He aligned himself...

Author: /time Magazine | Title: Politics: The Fight for the 69 | 10/12/1970 | See Source »

...campaign is smarter than most because it says that the company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more than one." That message means something to a beer drinker, says Delia Femina. "Here I am, having more than...

Author: /time Magazine | Title: Advertising: It's a Tough Life | 6/22/1970 | See Source »

Firewater Legend. The authors decant jeroboams of evidence to support their contention that what society expects of the drinker efficiently polices the uninhibiting effect of the drink. The Lepchas, a Mongolian tribe found in the Sikkim Himalayas, enforce incest taboos of astonishing complexity: a man may not couple with his wife's mother or elder sisters, the wife of his wife's older brother, the wives of his sons and younger brothers, and so on. On the annual rice-festival night, when everyone gets bleary on the native brew chi, sexual abandon is not only permitted but practiced...

Author: /time Magazine | Title: Behavior: The Rules of Drunkenness | 6/8/1970 | See Source »

...late '20s he came to New York and worked on the Herald Tribune, the Mirror and TIME. He developed a reputation as a prodigious drinker-he quit altogether in 1953 after suffering a massive internal hemorrhage-with a concomitant talent for being fired. But by 1929 the first of his short stories started appearing in The New Yorker. Four years later, his literary reputation solidly established, he set to work on Samarra. Between August and November he rattled out 25,000 words, then ran out of money. He promptly sent copies of the early chapters to three publishers, asking...

Author: /time Magazine | Title: JOHN O'HARA: The Rage Is Stilled | 4/20/1970 | See Source »

...ready for his nightly round of clubs and restaurants. At "21," he notes: "There's a recession-only three Rolls-Royces outside." He drops in on Fiddler on the Roof for the "80th time-and each time I cry." At the Plaza's Oak Room, Non-Drinker Lyons walks past the bar: "You can tell how good business is by how many olives are left...

Author: /time Magazine | Title: The Press: See Lennie Run | 2/23/1970 | See Source »

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