Word: drinkers
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Dates: during 1960-1969
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...shoes. Thomas Boardman, 46, joined the Press as a copy boy in 1939, rose to become chief editorial writer. He plans no major changes at the Press, and staffers welcome him. Says one: "He's a fast, lucid writer, a shirtsleeves editor, a heavy smoker, a good drinker and an excellent companion. He can see right into the gut of any situation...
...parallel study, reports with enthusiasm: "This is the first indication that a chemical can do anything more than make a patient sick when he drinks." Metronidazole, for still unclear reasons, mounts a two-pronged attack, working on both the mind and the body. Like Antabuse, it can leave a drinker violently nauseated, but before that happens it cuts down on alcohol desire and helps to make a sober life more palatable...
...actor, Germi creditably plays Andrea-a rough-handed father, a celebrated drinker and singer of songs at his favorite café, and a hell of an engineer. But at 50, Andrea's self-centered world begins to go off the track. His grown son is a layabout who seems more interested in petty rackets than honest work. His daughter (Sylva Koscina), already embittered at having been forced to marry the store clerk who seduced her, has a stillborn child. While Andrea is brooding about that misfortune his train runs down a suicide. Afterward, the engineer takes a few drinks...
...exports go to the U.S., where Löwenbräu is the largest seller among 80 imported beers (having overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade him, Löwenbräu this Christmas will...
What lives in an Eastern or Mid-western city, ranges in age from 21 to 40, earns about $7,500 a year and is thirstier than a Bavarian immigrant? Answer: the typical U.S. beer drinker. Beer production in the U.S. last year reached 98.5 million barrels, or 27 gallons for every adult. No less than 75% of this sea of suds, however, was downed by those 21-to-40 urbanites, who constitute only 20% of the population. Since the group's size is due to increase 11% by 1970 and another 37% by 1980, even higher beer sales foam...