Word: drinking
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Dates: during 1970-1979
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Samson has been tested in five Atlanta elementary schools and given to ghetto kids who had fallen far behind in learning tests. "But," says Austin, "when we fed the children this drink every school-day morning for four months, their learning curves came right up." The kids stopped sleeping in class. Their attentiveness increased, and truancy declined. Teachers said that at last they could teach-instead of referee fights...
...what excites him most is something much simpler. In Brazil and Mexico, Coca-Cola is selling soft drinks that contain up to one-third of an adult's entire daily vitamin and mineral requirements and 10% of the protein needs. The Mexican drink has a long-haired brand name, Samson, and orange or mango flavors, though Coke can give it any color and taste the customer wants, even split pea. It is made from the whey that is left over from cheese manufacturing; using this protein-potent residue has a double benefit because most whey now is dumped into...
...Government subsidy to give Samson away, much as milk is handed out in school lunch programs? Anybody knows that if Coke tried for that, the milk lobby would raise hell. The company also has to be careful about trumpeting the product as a good-for-you drink because consumers-particularly the poor-might be suspicious...
...long been a sad fact of Russian life. Long before the Communists, songs and folklore told of heroines suffering at the hands of men, and mothers have traditionally told their daughters, "If he doesn't beat you, he doesn't love you." Indeed, says Stern, sadomasochism and drink often rule the male-female relationship. He writes: "Violence, alcoholism, and sex form an explosive cocktail, making the line between 'normal life' and criminal pathology extremely fine...
...confronted by three portholes. Purified air blows from two of the openings; the third assails them with a mix of air and amyl acetate, an odorous chemical that smells like bananas. When the gerbils correctly identify the odorous porthole by pressing a lever, they are rewarded with a drink of water. That's a big deal for the gerbils, who hail from the deserts of Mongolia. If they make a wrong choice, the portholes slam shut and the gerbils have 30 seconds to ponder their mistakes before the next olfactory assault...