Word: drinking
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Dates: during 1980-1989
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...dominant firms in the field, all national chains, are Health Management Resources, Medifast and Optifast (which directed Winfrey's loss). Their programs are similar. Patients are put on so-called VLCDs -- very-low-calorie diets -- requiring them to forsake solid food and drink five packets a day of flavored powdered-food supplement containing a total of 400 to 800 calories. Dieters visit the program's doctor and a behavior-modification class once a week to have their health monitored and learn new eating habits. The average weight losses are dramatic: 3 lbs. a week for women...
...people waiting for help," wrote a reporter for Pravda, the Communist Party newspaper. In devastated Spitak, a correspondent for Sotsialisticheskaya Industriya said, rescue workers heard a small girl trapped under a pile of rubble cry for her mother and ask for water. They lowered a pipe for her to drink through, but were unable to free...
...fetching coffee for dimmer minds with smoother styles, but she will not be used. And now she has a plan. Her new boss is chic Katharine Parker (Sigourney Weaver), who has it all and wants more. Katharine can flirt suavely with clients -- "I'll buy you a drink. Bottle of Cristal? Two straws?" -- and steal ideas from brainy losers like Tess. Well, if Tess can't beat Katharine, she will become her. While Katharine recovers from a ski injury, Tess dresses in her boss's clothes, coifs herself in "serious hair," drops her voice one take-charge octave. Voila...
Encouraging the use of a designated driver "gets past the negative 'Don't Drink' image. It's addressed to a group not simply an individual. It's a message we can easily communicate. We can depict it in entertaiment programming. We can track it over time. And it gives social legitimacy to not drink," Winsten says...
After intense lobbying efforts, Winsten persuaded the 13 television studios "to occasionally lay in a line or two of dialogue about drinking and driving," Winsten says. "A host will offer a couple a drink when they arrive at a party and one of them will say, `No thanks, I'm driving.' We are only asking them to do it occasionally, but we hope the cumulative effect will be significant...