Word: drinkingness
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Dates: during 1960-1969
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The liquor store has displaced the tavern as the principal purveyor of wine and spirits; grocery stores now vend 80% of the nation's beer. Another way of saying this is that most U.S. drinking-about seven-tenths of it-now takes place in the home. Male drinkers still...
The profile of the average U.S. drinker is largely reassuring. He has his first taste at age twelve to 14-commonly by receiving a sip of the family stock. Before graduation from high school, he is drinking at least episodically-along with more than three-fourths of the student body...
There are more drinkers in the city (87%), where bars stud every downtown block, than in the country (43%); more of them along the Northeastern seaboard (83%), which takes a certain pride in sophistication, than in any other section of the country. The South has the oddest regional attitude about...
College-graduate drinkers in the U.S. vastly outnumber those whose formal education has stopped at the grade-school level (80% to 53%), and there are more well-to-do drinkers than poor: it takes money to drink. The average drinker is more likely to be a Roman Catholic than a...
The growing preference for wine can be taken as further evidence of commonsensical drinking. Light wine with meals is a familiar European custom that is taking hold in the U.S. Since 1955, consumption of table wines has nearly doubled, to 78.6 million gallons a year. Five years ago, restaurant customers...