Word: drinkingness
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At the “Empowering You” event for freshmen, Travia printed messages on napkins and cups in hopes of prompting responsible drinking discussions over cookies and cola. He plans on distributing thought-provoking Nalgene bottles to sports teams, and both athletes and non-athletes alike will receive...
Travia calls it the “social norms” marketing campaign—a branch of the national program of the same name (the National Social Norms Resource Center) that has been administered in universities across the country. This new effort in the battle to tame dangerous drinking...
In 2003, Wechsler published a controversial study examining 37 schools with social norms programs and 61 without them. He concluded that the program didn’t make any difference—that schools employing “social norms” saw no decrease in the amount of alcohol...
Perkins is quick and eager to defend his work, however, questioning Wechsler’s methods of data collection and denying his findings. One of the biggest problems with Wechsler’s study, says Perkins, was that it determined whether a school used social norms by posing it as...
Some critics questioned the reliability of such statistics, pointing out that the majority of the data is collected through self-response surveys. In order to give the numbers more validity, some schools—including Hobart and William Smith, University of North Carolina, and Kent State—have started...