Word: drinkingness
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This would seem at odds with the purpose of Ethos, which is to “inspire customers and employees” and “provide clean drinking water around the world,” according to Jennifer Guebert, Starbucks’ Marketing Manager for the Great Northeastern Region...
Alcohol use and underage drinking are unavoidable facts of college life. Students will find ways around rules meant to keep them away from watering holes, and the harder the College tries to enforce these rules, the deeper students will dig underground to find ways around them. By attempting to stamp...
In addition, the College is embarking upon an ambitious targeted social norms marketing campaign, aimed at reducing negative consequences due to excessive alcohol consumption. By promoting the protective behaviors that students use to reduce the risk of incurring such negative consequences, we can begin to engage in a campus dialogue...
In general, college students tend to grossly overestimate the number of their peers who engage in high-risk alcohol consumption, and Harvard is no exception. This misperception is believed to influence students to drink more heavily by changing their expectations surrounding drinking. In other words, students may feel pressured to...
Not all the survivors are going quietly. "Why are they doing this?" demands Mario Holly, 32, who refused to leave behind his pit bull Irene until Guardsmen relented and took both aboard their huge halftrack truck. "I had enough food. I had enough water. I'm straight [meaning O.K.]," he...