Word: dristan
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Dates: during 1960-1969
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What company spends $100 million a year urging Americans to savor Brach candy, Gulden's Mustard and Chef Boy-ar-Dee foods, to rub on Meet and Aero Shave, to wash their clothes with Woolite, to battle their bugs with Black Flag, to treat their ills with Dristan, Anacin and Bi-So-Dol, to keep their cool with Equanil? Even the most ardent shoppers might be hard put to answer because for all the effort it puts into making household names of its more than 90 brands, American Home Products Corp. cares little about plugging its own corporate identity...
...supposedly more sophisticated products of the antibiotic, antihistamine age. A current favorite is Coricidin (Schering Corp.), combining APC with a small enough dose of the antihistamine Chlor-Trimeton to be sold without prescription. If the customer does not know what he wants, many druggists recommend this. Competitive runners-up: Dristan (Whitehall) and Super-Anahist (Anahist Research Laboratories). Ascorbic acid (vitamin C) has become popular, though its value is largely unproved...
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