Word: drive-in
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...slowly set on a recent night in June, 800 cars and a crowd of viewers in lawn chairs pulled up to one of the four screens on the 25-acre green of the Mission Tiki drive-in theater in Montclair, Calif. Lovestruck teens canoodled in back seats. Parents corralled children in minivans. It was a remarkable turnout for a business, born 75 years ago, that has been teetering on the edge of extinction for the past two decades...
...tickets at the Mission Tiki have started selling again, and at $7 per adult and free entry for kids under 10, movie-goers are re-embracing the affordable luxury of a night at the drive-in. "It's a family bargain," says Frank Huttinger, vice president of marketing for De Anza Land & Leisure Corp., the family-owned business that operates the Mission Tiki. "It's quality presentation. Our biggest problem is letting people know that we're still there...
That problem isn't unique to the Mission Tiki. About 400 drive-ins presently operate in the United States, a surprisingly large number in this age of personalized, on-the-go media, but many people don't even know they exist. Today, the industry is just a glimmer of what it was once. Back in the 1950s, at the height of the drive-in era, there were 4,000 theaters showing first-run films - it was a marriage of two great American passions: automobiles and movies. The drive-in appealed to everyone - tired parents, who didn't have to show...
...most anticipated cinematic gatherings of the year by both the A-listers who want to promote their latest films and the moviegoers who flock to watch them. Aimed at supporting new talent, the festival shows independent films side-by-side with big-name blockbusters. There's also a drive-in, a live music lounge and a family street fair, so the fun doesn't end when the lights...
...clever man playing someone with misplaced self-confidence who didn't realize he was a buffoon. This guerrilla comic in a three-piece suit was daring the crowd to get it. And for a long time, there were no crowds. He had one 3 p.m. gig at a drive-in theater, in front of an audience in a dozen cars with speakers attached to the windows. If people liked a joke, they honked. Occasionally he played to dead-empty rooms...