Word: drive-in
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...showmanship in the old tradition was also making headway. With the drive-in theater season about to begin, the Hilltop Drive-In near Perryville, Mo. planned to lure the customers by installing the added attraction of two monkeys in a cage. In Champaign, 111., the Twin City Drive-In prepared to put in another piece of bait: a 300-lb. bear...
Double Feature. In Houston, arrested after being seen stuffing a small boy into the trunk of his car, Bobby Woods confessed that he was hiding the child to save the price of one admission at a drive-in movie...
...Progress. In Portland, Ore., Mrs. Elizabeth Slaney called attention to a special feature planned for her new $175,000 drive-in theater: a button system for every car to bring a vendor on the run with a fresh supply of popcorn...
Competition. In Oklahoma City, Wayne Edwin Leverich, after being arrested for burglary, bemoaned to police the hard lot of the thief: only the night before he had tried breaking into a drive-in, but found another burglar already...
...outdoor impresario estimates that 80% of drive-in fans are not, and never have been, regular indoor moviegoers. The best customers are 1) moderate-income families who bring the children to save on babysitting, 2) the aged and physically handicapped and 3) farmers and factory workers ducking the ritual of dressing up to go to a movie in town. The drive-ins are also popular with young neckers, but exhibitors deny that their places are, in Variety's phrase, "passion pits with pix." Their righteous defense: nothing happens that doesn't go on in a balcony...