Word: drive-in
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Within the year, U.S. drive-in theaters had doubled; more than 1,000 sprawled under the sky in 45 states, and, with at least 100 more on the way, the sky seemed to be the limit. Last week, while indoor exhibitors gloomed over a 20% drop from last year's box-office take, Variety reported a 10% boost in drive-in business...
...Lake, Tex., the Presbyterians opened a drive-in church. Said the Rev. Rodney Gibson to a 50-car congregation: "There should be no strangeness in worshiping God in this manner...
...also laid out the factory with an eye to the comfort of her 1,000 workers; it has tinted windows to eliminate glare, a drive-in entrance with a long canopy to keep workers dry on rainy days. Nellie's workers have their own five-acre country club, where they can entertain friends at luncheons and parties. They can get good meals at Nellie's cafeteria at 1938 prices (the difference is Nellie's loss...
...Mose totally misunderstood the nature of the capitalist system and of the economic animal. A striking illustrative example came from a point due east of Shmoo Valley-San Francisco-where a man named Ott Straub recently opened a new eating place. It was a drive-in, with its own radio station which broadcast any desired tune to the customers eating below; it had a dining room, a cocktail lounge, an open-air patio, and 85 carhops...
...nation's youth were necking in drive-in movies instead of in shady lanes; teen-agers in Indianapolis referred to them as "passion pits." Iowa's 4-H girls got new uniforms-blue-green zipper dresses with short balloon sleeves-to replace their antiquated, long-sleeved, blue middy outfits. Los Angeles mothers complained that their offspring not only stayed awake until all hours because of daylight-saving time, but howled for refreshments. They asked the city council to draft an ordinance putting a 9 o'clock curfew on the tinkling bells of Good Humor wagons...