Word: drive-through
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...coffee through a car window. "I've never seen that," says Schultz, who took over Starbucks in 1987 and transformed it from a six-shop seller of beans into a thread that runs through our social tapestry. He asks the barista what she's doing. She says the drive-through order was so large she decided to bring it out. Schultz waves to the driver to roll down her window--"Where are they going with 11 beverages?" he wants to know--but as he approaches the car, the driver speeds away. Sometimes it's tough to connect with your customers...
...changing," says Su. "People are getting more urbanized and busy, with less time to cook at home." KFC's grab-and-go menu items were a novel solution, while Pizza Hut launched the concept of eating out at a casual restaurant with the whole family. KFC opened its first drive-through in 2002 just as China was becoming a car-owning culture. In 2001 Pizza Hut Home Service began introducing the idea of hot meals delivered to the door (which might seem ironic to Americans, for whom Chinese is the ultimate delivery meal...
...nation to help turn the tide on global warming? We can give up the feeling of entitlement that pervades our society. We feel entitled to use a disproportionate amount of the world's resources, live in larger homes and drive larger cars, always thinking that bigger is better. We drive Hummers to haul our supersized butts to the drive-through and then have the audacity to complain about the price of gas. The American Dream has become an environmental nightmare. As the greatest nation on earth, we should be leading by example. Bob Tiedeken, Wayne, New Jersey...
...nation to help turn the tide on global warming? We can give up the feeling of entitlement that pervades our society. We feel entitled to use a disproportionate amount of the world's resources, live in larger homes and drive larger cars, always thinking that bigger is better. We drive Hummers to haul our supersized butts to the drive-through and then have the audacity to complain about the price of gas. The American Dream has become an environmental nightmare. As the greatest nation on earth, we should be leading by example. Bob Tiedeken, WAYNE, NEW JERSEY...
Instead of trying to compete head on at lunch and dinner, Dunkin' is betting on snacks like smoothies and miniature pizzas. Drive-through customers account for 60% of its business, so Dunkin' is focusing on food you can eat with one hand on the steering wheel. Since people stop in for coffee all day long, the hope is that they will be more inclined to grab a quick snack too. The prototype store uses high-speed ovens that can heat sandwiches in less than a minute while giving the bread those toasted brown edges no microwave can imitate...