Word: drive-through
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...worry--no one's scanning your head as you stand in front of the beverage aisle or sit in line at the drive-through. Instead, brain scientists are asking volunteers to ponder purchasing choices while lying inside high-tech brain scanners. The resulting real-time images indicate where and how the brain analyzes options, weighs risks and rewards, factors in experiences and emotions and ultimately sets a preference. "We can use brain imaging to gain insight into the mechanisms behind people's decisions in a way that is often difficult to get at simply by asking a person or watching...
...what happens when Starbucks introduces drive-throughs, which are at 58% of the stores it builds today? It took a decade for the company to put in its first drive-through because, says Schultz, "we wanted to ensure that once we did, we didn't take Starbucks down this road of fast-food mentality." Again the dreaded FF words. Next year Starbucks will open some 600 drive-throughs, many on busy highways--a huge departure from the store's original Main Street philosophy. Here's why: drive-throughs significantly boost a store's total sales...
...homey in-store experience translates to a drive-through is another question. Executives try to explain, but the disconnect is so obvious that the Starbucks drive-through is lately being reinvented. Some changes boost efficiency (an order-confirmation screen reduces errors), but plenty of the redesign is aesthetic. Neatly landscaped hedges and big drawings of coffee pots funnel you through a chute that takes you round to the pickup window, which is broad and deep and designed to visually draw you into the store...
...small Hollywood studio, Williams and directors from other Case media institutions created three films for the IVR-Cave: two for speech therapy patients about ordering food at a McDonald's counter and drive-through, and a third for speech pathology students, about diagnosing a child with a communication disorder and better communicating themselves with the parents. Each film contains multiple branch points, where a therapist can choose how the scenario will proceed depending on the patient's response. For example, if the patient is acting up, the McDonald's employee may go and get the manager, while if the customer...
...some Mexicans there, he reasoned, one of them would know how to sneak across the nearby U.S. border. Before long, he got a ride to a secluded place in the woods just north of the border, but an off-duty U.S. customs agent getting lunch at a Burger King drive-through spotted Gabriel as he walked out of the trees. He was fingerprinted, handed a summons to appear before a judge and released. The judge later issued Gabriel a voluntary departure order, giving him two months to arrange his affairs and move back to Mexico. For an already overburdened immigration...