Word: drive-through
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...restaurants, McDonald's may have to do more than just open up a dual drive-through lane or replace the brown-shingled roof with a red metal one. Some of its most successful locations seem to be the ones that stand out from the pack - whether it's the Orlando, Fla., outlet with a pool table and an air-hockey table, or the one near Chicago with a fireplace and leather armchairs. "McDonald's is a restaurant, not a hamburger stand, and we need to treat it as such," says Chicago-area franchisee David Bear. Who knows, some operators...
...sign, no code to punch in. It's swipe and go," says Dave Rosales, McDonald's director of strategy and business development. In Orange County, Calif., and on New York's Long Island, commuters can even use their electronic toll passes to pay for purchases at some McDonald's drive-through windows...
...WANT TO GUESS WHICH NIGHTS? Nestled at the confluence of the Ohio and Muskingum rivers, Marietta is a pretty town that never quite made it to beautiful. Its long history, exhaustively documented on sidewalk plaques, features Indian burial grounds and gilded steamboats. It has one train museum and two drive-through beer stores, but only 14,500 people and not a single Starbucks...
...Wells, Maine, the Messiah Christian Church has opened a fitness center, with memberships selling for $300 a year. And Houston's Brentwood Baptist Church will open a McDonald's in July, part of a new lifelong-learning center located next to the church. The burger joint, complete with a drive-through window, will be jointly owned by the church and one of its members. It will be managed by the church. "It's a holistic approach to reaching people," says the Rev. Joe Samuel Ratliff, pastor of the 10,000-member Baptist congregation. "We're trying to help people...
While little may be offered to extenuate the degeneracy of a building which resembles a cross between a screened porch on steroids and an International House of Pancakes, I nevertheless am eager to learn where the architect has placed the drive-through window...