Word: drive-through
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Dates: during 1977-1977
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Loyal Crowd. McDonald's has also been willing to change its stores and products. Breakfasts, introduced last year, have won an older and loyal crowd. In one Southwestern store the local manager opened a drive-through window to serve G.I.s from a nearby base who were forbidden to enter any public place in their fatigues; the chain has now opened such windows in 400 stores and plans them in another 500. Says Schmitt: "A woman will drive through in housecoat and curlers, when she wouldn't come into the store that...