Word: driven
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Probably not, says Richard Boyatzis, a professor of psychology and organizational behavior at Case Western Reserve University in Cleveland, Ohio. "Most of the time, the purchase decision for these services is driven by a confused set of objectives or a decision to just do something," he says, "because the business climate is lousy or something has to be done about the company's internal culture or its markets. That leads to frenzied choices." The fruits of longer programs that set specific goals stand a much better chance of sticking with a participant, Boyatzis argues. That doesn't come cheap though...
...water. It's a new product, but I'm not just selling a membrane system--I'm making pure water. That means you don't have to walk 12 miles for water. You can get educated. Your children don't get sick. I want the whole corporation to be driven this way. It's embedded in our value proposition going forward...
...addition to being less generous, businesses are being less paternal too, forcing workers to be more accountable for spending, a practice called consumer-driven health care. One immediate change has been a move away from fixed co-payments for such medical expenses as doctor visits and prescription drugs. That's being supplanted by coinsurance, under which the covered person pays a percentage of the expense. Nearly half of companies will have made the switch by next year. "The idea is to get employees to think before heading to the doctor for a cold," says Columbia University professor of health management...
...classic movies--Fitzcarraldo, or Aguirre, the Wrath of God--in which a man is seized by some outsize ambition and just about kills himself trying to realize it. But those were fiction films, which constitute less than half of Herzog's output. In his documentaries he is just as driven to make film heroes out of real men with their own crazy dreams...
Beyond using alienating tactics, many campus activist groups simply have aims that are unreasonable. Many students are driven away to other, more pragmatic causes where they can expect to actually affect change...