Word: driven
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Also, to answer one of the great riddles of our time: What's the big deal with racing? Essentially, 40 extremely mobile billboards circle a track for three hours, driven by men in jumpsuits that make bowling apparel look sharp. And yet car racing continues to be the hottest, fastest-growing sport in America, generating $2 billion in revenues and drawing gazillions in sponsorship money. In TV ratings, NASCAR racing blows away every major sport but pro football. With California-born Gordon as its poster boy, NASCAR is expanding beyond its Southeastern roots, going after the wine-and-cheese crowd...
Accessibility has always been part of the marketing plan, and you can begin to see the simple genius of it. These are souped-up replicas of real Pontiacs, Fords and Chevys--not open-wheel, Indy-type cars--and nearly everyone in America has a car. Nearly everyone has driven too fast too. At a NASCAR race, you can meet someone who gets paid stupid money to drive too fast. And chances are, he won't cry about his multimillion-dollar contract or go on strike, both of which have turned off fans of other sports. If a NASCAR driver doesn...
...this? mentality has not only raised the ante for thrill rides but also driven up the cost of construction. "It's like an arms race going on in the entertainment industry," says Alexander. Finding workers to operate the parks is another headache. Disney, Universal and Sea World have had to raise their starting hourly pay to more than $6 an hour (the federal minimum is $5.15) to attract and retain employees...
...antithesis of the sort of ego-driven Washington bureau chief who stepped all over his reporters," says James McCartney, a 25-year Knight Ridder veteran columnist and reporter who worked under Boyd. "He was the best editor I ever...
...secret to the company's success, she says, is a "totally uncorporate" corporate philosophy, that has spawned employee-driven initiatives like a Fresh Samantha look-alike contest in addition to a program that allows college students to trade in job rejection letters for free bottles of juice...