Word: driver
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...That's precisely why Aussie Vineyards chose NASCAR as a way to break into the highly competitive U.S. wine market. With an Aussie Vineyards car and Australian driver Marcos Ambrose, the company wanted to leverage a fan base known for being fiercely brand loyal. NASCAR gave them access to large volume retailers and distributors that they were able to network with in corporate entertaining suites at tracks all over the country. The strategy paid off late last year when Aussie wines secured valuable shelf space in Kroger Company stores and a few other chains. "By exposing ourselves to the distributors...
Just as President Bush plans to visit Central America, the demons of corruption, drug dealing and murder there that have long been kept under wraps, either by official complicity or negligence, are beginning to attract public scrutiny. Eight brazen and grisly murders -three Salvadoran congressmen and their driver, and four Guatemalan policemen -have shaken the two countries' governments and shed light on the criminal underworld operating with impunity from inside police forces...
...judges said that the main reason for their ruling was to protect the interests of public safety. Diana and Dodi Fayed were killed in Paris when their driver, trying to escape the paparazzi who had followed them from the Ritz Hotel, crashed into a pillar in the Pont de l'Alma tunnel. The judges argued that only a jury would be able to make appropriate recommendations on changing the law to stop paparazzi from harassing celebrities in the future. They also said that the "immense public interest" in the case worldwide called for transparency and made a jury necessary...
...That may be why, last November, Delhi's rickshaw drivers decided to do something about their image. With a little help from NyayaBhoomi they launched a campaign that promised a new, improved attitude. NyayaBhoomi says that its research shows that an honest driver can make just as much money as his cheating cousin and encouraged rickshaw drivers - about 50 took the bait - to go completely straight and see what happened. "We want to build a new relationship of trust," went one slogan. Another, which was stuck onto the rear of compliant auto rickshaws, read: "I am proud...
...government had increased the fares after the drivers' attempts at better manners, says auto driver Sunil Kumar, 32, "then we would have continued. But why should we try to be nice when we are paid nothing?" Kumar, the father of a five-year-old boy, says he makes a few thousand rupees a month, the equivalent of about $100. He says the drivers can't go on strike or their children will go hungry. In any case, says Kumar, it's only a small minority of rickshaw drivers, especially ones who service the train and bus stations, "who give...