Word: driver
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...from the U.S. military's main logistics base at Camp Anaconda in Balad to Baghdad International Airport. Just west of Baghdad at about 10:30 a.m., the convoy came under sudden attack on the six-lane Abu Ghraib Expressway. "We're taking fire in the rear!" radioed a truck driver. Within seconds, the entire convoy was under a barrage from an estimated 150 insurgents lurking in roadside shacks. Bullets, rocket-propelled grenades and mortars peppered the vehicles. Fuel, pouring from punctured tankers, turned the highway as slick...
...sunscreen. He is as stoked as any surfer dude in his mid-20s, which by some accounting is what he is. Sears grew up in Hermosa Beach, Calif., and surfed as much as he possibly could during his teenage years. At 15, as soon as he got his driver's license, he began sweeping floors at Hobie SurfBoards, eventually working up to glassing and polishing the boards, and then he insisted on staying at the beach to go to college in San Diego. When it came time to get serious about work, he even decided that he wasn't going...
...talk, the sky will rain sardines or yet another show-stopping character will step forward. In a Web poll of Japanese readers, most respondents said that if Kafka were dramatized, they would want to play Oshima, the librarian's impressively literate, transsexual assistant. Others preferred Hoshino, the earthy truck driver who helps the cat-talking old man in his quest to find a magic stone that can free the boy from his curse. Like any Murakami novel, Kafka defies both description and the urge to stop reading...
...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...
...years ago, a trendy, fragrant hair-care line and a gritty, testosterone-infused sport like NASCAR would have mixed as well as water and motor oil. But last week Garnier Fructis signed on to sponsor hot young driver Brian Vickers, following deals inked last fall that paired Elizabeth Arden scent Halston Z-14 with icon Jeff Gordon and Avon with phenom Kasey Kahne. Women make up 40% of NASCAR's 75 million viewers, but they aren't the prime target. The new marketers are going after the increasing number of urban and urbane male fans who gel and spritz...