Word: driver
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Nearly every Sunday from February through November, 40-some drivers climb into their cars and drive just like those cabbies for 500 miles, stopping only for major accidents or if the engine spits out a part. In 33 races last year, Gordon won 13 times, tying a record set by Richard Petty, who retired in 1992 but is still known as "the King." They keep standings from race to race, and Gordon has won driver of the year three of the past four years, the youngest ever to win three times. His earnings last year from race winnings, sponsorship deals...
...fast too. At a NASCAR race, you can meet someone who gets paid stupid money to drive too fast. And chances are, he won't cry about his multimillion-dollar contract or go on strike, both of which have turned off fans of other sports. If a NASCAR driver doesn't keep his public happy, no sponsor will back him. And if he doesn't have big-time backing (it costs up to $10 million a year to keep a racing team going), he isn't going...
Blood drained from the faces of baseball purists earlier this year when someone suggested putting advertising on the sleeves of players' jerseys. But NASCAR covers every square inch of a driver's uniform and is proud of it. The right side of Gordon's Chevrolet is plastered with more than 40 logos, and fans say they go out of their way to buy the sponsors' products...
Unfortunately, I still don't know the first thing about racing. What's the driver got to do with it, for one thing? Isn't it the car that wins? Ray Evernham, Gordon's crew chief, helps me out a little. Every track is different, so the preparation of the car, and the strategy, changes from week to week. During a race, he and Gordon talk by radio. A half-pound of air pressure in one tire, added or subtracted during a pit stop, can tighten handling and make the difference between winning and losing...
...worst driver in North America (I'm being too limited). She had no sense of direction. Confronted about her inability to drive to an intended destination, Meg responded that she "went to places not accessible to normal people...