Word: driver
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BINK! WHEN THE CALLAWAY GOLF CO.'S ULTRA-ENGINEERED Big Bertha driver connects with a common golf ball, the space-age sound is no auditory accident. Forget thwack or clink -- think of a high-performance computer firing up. The low- tech ball, meanwhile, has landed 20 to 30 yds. farther down the fairway than you expected. "I've played for 61 years," says 12-handicapper Thomas Dight, 76, a retired Long Island, New York, school superintendent who prowls the links all summer long in Wolfeboro, New Hampshire. "I've never seen anything like...
...golf industry. Two years after joining a market cluttered by ; clubs of every description, Big Bertha has become the world's best-selling driver. Named for the legendary World War I megacannon, the hollow, oversize "metalwood" has found almost universal acceptance. Bill Clinton and George Bush use it, as do many golf-tour professionals -- even those without endorsement contracts. Bertha's manufacturer, meanwhile, has doubled sales of all its products four years running, topping $132 million last year, with profits tripling to $19.3 million. FORTUNE now rates Callaway as the 14th fastest-growing company...
White truck driver Reginald Denny took the stand last week in the trial of the black men accused of dragging him from his truck at a Los Angeles intersection and beating him almost to death. Because of his injuries, Denny says, he remembers nothing of the actual beating...
...keep it from registering miles the Soviet would not be able to account for. Within three hours, the FBI was done and the cars were switched again. In the bugged car were a microphone and a tape recorder, which would be activated when the Soviet agent got into the driver's seat. What would the FBI do if the machine ran out of tape? An agent would walk up to the car, undo the taillight reflector, and replace the tape every few days. However, no arrests were made because the KGB's Pentagon target never responded to the Soviet...
...exchanged between rail and truck chassis. Santa Fe and the giant trucking concern of J.B. Hunt Transport, in Lowell, Arkansas, pioneered the modern strategic alliances between trains and trucks, which used to be mortal enemies in the marketplace. Increased rail efficiency, rising truck costs and as much as 100% driver turnover a year in trucking drove the two industries together. Santa Fe carries nearly 3,000 trailers and containers a week for Hunt, which, with 7,000 truck tractors, is trying to cut long trips in order to regionalize service areas for less wear and tear on drivers. The advantages...