Word: drivered
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...American stock-car circuit. But without question, NASCAR, which kicks off its racing season with its most prestigious race, the Daytona 500, on Feb. 15, has stalled. More than any other major pro sport, NASCAR depends on corporate sponsorships to fund its operations. Those logos splashed all over a driver's racing suit aren't just for show. The sponsorship has grown to the point where the more corporatized circuit has alienated a portion of the sport's beer-drinking core. And as these companies pull back on their marketing budgets in the face of massive layoffs and losses - Sprint...
NASCAR's popularity exploded, in part, because it's one of the more fan-friendly major sports in the country. The drivers are often remarkably accessible, even signing autographs for fans on race days. NASCAR may need to get even cozier with them. As NASCAR raced to the top of the American sporting scene, it might have taken its base a bit for granted. "We need to engage the fans with more passion," says driver Jeff Burton, a 17-year Sprint Cup veteran. "We need to be creative, to come up with better ideas." One thought officials are kicking around...
...offered by FLN, the network formerly known for fancy cooking and curtain-choosing. Wingman, in which comedian Michael Somerville acts as a dating sidekick, premiered Feb. 10. How to Find a Husband, a British import, arrives in April. The network is also developing Love Taxi, in which a cab driver plays matchmaker. Dating, camera, New York City taxi--the discomfort trifecta...
...Even so, the Advertising Standards Authority, the British advertising authority responsible for screening ads, received more than 150 complaints about the atheist campaign in January, and at least one bus driver walked off the job. "This is a public attack on people's faiths," said Ron Heather, a 62-year-old bus driver and Evangelical Christian. "I have a lot of passengers who are over 90 or are seriously ill, and to tell them there is no God seems a bit insensitive when God is probably all they have left in the world." Dawkins believes that's neither here...
...artistic self-exorcism.” Now when teaching screenwriting classes, Schrader coaches his students in what he calls “the evolution from problems to metaphors to stories.”Often this problem is loneliness. Before writing “Taxi Driver,” the film that catapulted him to national acclaim, Schrader spent a stretch of time living in his car, eventually coming to the chilling realization that he hadn’t spoken to another human being in weeks.“I’m like a kid in this steel box, this...