Word: drives
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...slowly set on a recent night in June, 800 cars and a crowd of viewers in lawn chairs pulled up to one of the four screens on the 25-acre green of the Mission Tiki drive-in theater in Montclair, Calif. Lovestruck teens canoodled in back seats. Parents corralled children in minivans. It was a remarkable turnout for a business, born 75 years ago, that has been teetering on the edge of extinction for the past two decades...
...tickets at the Mission Tiki have started selling again, and at $7 per adult and free entry for kids under 10, movie-goers are re-embracing the affordable luxury of a night at the drive-in. "It's a family bargain," says Frank Huttinger, vice president of marketing for De Anza Land & Leisure Corp., the family-owned business that operates the Mission Tiki. "It's quality presentation. Our biggest problem is letting people know that we're still there...
That problem isn't unique to the Mission Tiki. About 400 drive-ins presently operate in the United States, a surprisingly large number in this age of personalized, on-the-go media, but many people don't even know they exist. Today, the industry is just a glimmer of what it was once. Back in the 1950s, at the height of the drive-in era, there were 4,000 theaters showing first-run films - it was a marriage of two great American passions: automobiles and movies. The drive-in appealed to everyone - tired parents, who didn't have to show...
Thanks go to Richard M. Hollingshead, Jr., a chemical company magnate from Camden, N.J., who invented the drive-in three-quarters of a century ago. He spent hours in his backyard mapping out plans, figuring out which parking arrangements would offer the best views, what do in case of rain, and where exactly to place the radios. His test-runs involved a home projector fixed to the hood of his car. "My dad was a very inventive type of guy," says Hollinghead's son, Richard Hollingshead III. On June 6, 1933, the elder Hollingshead opened his first theater in nearby...
...long run sooner. If they think underlying forces of supply and demand will ultimately result in oil at $200 per bbl., they will bid up the price until it is close to $200 per bbl. already. Similarly, if speculators think the price of oil will go down, they will drive it down more quickly. So, actually, speculation can be seen as a good thing: it forces us to adjust to higher prices more quickly than otherwise, and it gives us the benefit of lower prices more quickly as well...