Word: drivetrain
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Dates: during 2000-2009
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...called the T.27, by February 2011. He promises the T.27 will be 27% more efficient than any other electric vehicle (EV), yet still capable of a top speed of 60 m.p.h. and a driving range of 100 miles. His partner, battery manufacturer Zytek Automotive, is developing an electric drivetrain especially geared to small urban cars, and he's working with Michelin to devise an EV-friendly tire that reduces friction...
...competition hasn't stood still, of course. Japanese and German makers continue to improve their products, and the U.S. customers they have won over will be hard for the home team to get back. Even as the Big Three have closed the distance over manufacturing, drivetrain and other engineering issues, another has opened up. The transplants have moved on to the sensual: the quality of materials, the look and touch of dashboard knobs, the sound a door makes, the feel of seats. Craftsmanship is the new point of difference. "The Japanese have figured out, How do we reduce friction?" notes...
...sophisticated logistics. Workers stationed at regular intervals on the line reach back for components in wire baskets that have been rigorously sorted into the right sequence. The complexity is visible to the naked eye: halfway along the line, just past the section where car bodies are bolted onto the drivetrain and chassis, a gray three-door 1-series sticks out amid a convoy of silver 3-series cars. In theory, the plant is set up to handle five or six different BMW models simultaneously, although for the moment it handles...
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