Word: driving
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...late 2008, Hyundai's U.S. management team began searching for ways to drive around this mental block. The solution was as direct as it was unusual: Hyundai would promise to take back vehicles from buyers who got sacked within one year of their purchases. Tossing a marketing campaign together in just five weeks, Krafcik had ads running on TV by early January, in time for the much watched National Football League playoffs. The offer instantly grabbed headlines across the country. "Give them credit, they made some noise," says Gary Dilts, a senior vice president at auto-research firm J.D. Power...
...from exile and, as one of Jobs' trusted lieutenants, ran the hardware side of the company. The candy-colored gumdrop iMac he built helped haul Apple back from the brink. When Jobs decided that Apple should make a digital-music player, it was Rubinstein who discovered a tiny hard drive at Toshiba's research labs that would be the soul of the new machine: the iPod. (See the top iPhone applications...
Conan's sensibility is less newsy and more surreal, scatological and self-referential. And he has a big self-deprecating streak: on his second show, he had a cash-strapped NBC send him on a wardrobe-shopping spree on Rodeo Road (not Drive) in South Central, where he bought a cornrow wig and a belt buckle that reads BITCH...
...experts (who once vetoed a segment in which Elmo crawled inside the letter O because they feared that a toddler might see it as permission to climb into a toilet). Obama famously prizes intellect over instinct; he says he wants to see the data and for the data to drive the decision. Sesame writers test-drive their skits on focus groups of young children to see how long they can hold the kids' attention and how well the writers deliver their desired message; if the kids drift, the segment dies. The same can be said of any number of Obama...
...trial goes on, the prosecution will surely continue to drive home their most damning points: the knife; Knox's statement putting herself at the house the night Kercher was slain. And the defense will probably point to the crime-scene video, with its frequent stops and starts, and to alleged flaws in the investigation - for example, when a female investigator reaches down with tweezers to pluck a hair sample off the blood-stained duvet, her own long hair dangles down beside...