Word: driving
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...giveaways generate, cover the cost. "We've already paid for the Super Bowl promotion, and then some," Marchioli said on April 8, the day of the two-for-one offer. "And today is a profit-making exercise. For giving it away, do I make less margin? Yes. But I drive new traffic. And in this economy, particularly for Denny's, it's important to drive new traffic. It's about taking share that we've had over the years, and that we've let other people take from...
...idea is to serve stuff that groups of amped-up rabble rousers can share. Denny's wants to give the late-night crowd a social experience they can't get at fast-food drive-throughs, which are now staying open later and eating away at the chain's graveyard-shift revenues. "The party is not going to stop once you get through those doors," says Michael Polydoroff, director of sales, promotions and licensing at Denny...
...been biogas production - cow dung utilized to make biogas for use in kitchens, and even compressed biogas for use in vehicles. "Biogas plants have been very successful," says R.K. Rajeshwari, a fellow at TERI. "Farmers are able to use biogas in their kitchens, to light lamps and to even drive vehicles." Such projects, she says, have been particularly successful at gaushalas, cow shelters supported by donations from the devout and by government grants, of which there are 4,000 across India. Most gaushalas are for abandoned, dry and aged cattle, of which there are many, since killing cows is illegal...
...midst of an apocalypse; they blatantly attack the emergence of materialistic tendencies even under dire circumstances.While Scholzman seeks to interpret the psychology of why viewers keep watching zombie films, he also gives thought to the neurology of zombies. According to Schlozman, because the hypothalamus stimulates the drive to forage, zombies’ eternal appetite and fleshy diet should be related to a problem with this part of the brain. Those exploding heads probably indicate that the zombies must suffer from a condition that induces severely increased intracranial pressure. And though they make for entertaining movies, the same cortical defects that...
...physical sciences division.“She is extremely effective both as a scientist but also as a scientific leader,” says Bishop. “The folks at Harvard are lucky to get someone like her.” Murray’s drive was not lost on another director at Bell—SEAS founding Dean Venkatesh “Venky” Narayanamurti.“He was head of materials science and was trying to recruit me, but I went into physics instead,” Murray says.But though Venky, who remains a professor...