Word: drivingly
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Dates: during 1940-1949
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Prior to the opening of the exchange the NSA group will conduct a drive for textbooks and used books the week preceding Christmas vacation. Lists of books particularly desired for the center will be published and each girl contacted individually during the drive. Seniors who deposit books at graduation will be mailed checks on completion of book sales...
...posters loudly proclaiming "They Need You" pop up around the College, students are discovering that the Combined Charities and Student Council Drive has begun. This year's drive contains several innovations, most of which are good; but here is one which still needs improvement...
Last year the title of the drive was simply "The Combined Charities Drive," in spite of the small type at the bottom of the card which said that 20 percent of the contributions go to the Student Council. The Council members acknowledged that this was a mistake, but they discovered it too late to do anything about it. This year the Council decided not to conceal its share of the drive and to give students the option of not contributing to the Council if they do not want to. At the top of the contribution card, therefore, appears the sentence...
...card as the charities do, so that it will receive exactly what the students want to give it. The question could be phrased, "Do you want part of your contribution to go to the Student Council? If so, how much?" Originally, the Council combined the charity solicitations with its drive for the students' convenience. This is fine, but the dual purpose of the drive should remain clear...
This provides a new emphasis which greatly improves the character of the drive. Appeals such as the Salzburg Seminar and World Student Service Fund rely exclusively on student contributions. The College's donations are needed much more by them than by the larger charities, which do not have to rely on this drive alone to reach the students. Although the new arrangement makes it difficult to answer national appeals, it is the only way that student charities can effectively be stressed...