Word: drivingly
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Dates: during 1940-1949
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...depending on the outcome of Friday's race the work at Red Top has been going on in earnest. In unremitting hot weather the shell rowed up to 15 miles a day all last week. The crew is now easing up on the distance, Bolles' theory being not to drive a crew through increasingly difficult workouts which might leave it stale on race day, but to bring it along so that it is at a mental and physical peak just for the hour of the long pull...
Barbecue & Bingo. From their modest start in Camden (NJ.) in 1933, the drive-ins have grown too big to be dampened by rain. They woo the family trade with an imposing sideshow of picnic areas, merry-go-rounds, dance floors, shuffleboard courts and bottle-warming, car-washing and laundry service. Among the latest gimmicks, planned or already drawing customers to the airers: nightclubs, golf-driving ranges, Shetland ponies, barbecue pits and motorized bingo (the jackpot goes to the right speedometer mileage...
...investment as a regular cinemansion; one 2,000-car ozoner near Cincinnati cost $750,000. But the payoff is heavy and swift. Example: the atmosphere under artificial moonglow whets appetites so keenly that popcorn, hotdogs and hamburgers sell about four times as well at ozoners as in theaters. Some drive-ins can pay all expenses with the receipts from munching...
...outdoor impresario estimates that 80% of drive-in fans are not, and never have been, regular indoor moviegoers. The best customers are 1) moderate-income families who bring the children to save on babysitting, 2) the aged and physically handicapped and 3) farmers and factory workers ducking the ritual of dressing up to go to a movie in town. The drive-ins are also popular with young neckers, but exhibitors deny that their places are, in Variety's phrase, "passion pits with pix." Their righteous defense: nothing happens that doesn't go on in a balcony...
Growing Pains. Most ozoners get by nicely with old movies, but many are clamoring for a chance to show the latest pictures: four Illinois drive-ins are suing for earlier showings. Another growing pain: at least three state legislatures are talking about regulating or taxing the drive-ins, and some local officials have banned them as road hazards because they disgorge hundreds of cars at once...