Word: drivurself
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Dates: during 1920-1929
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...least patronized of all the at tractions offered Harvard men in the Square is that which allures by the exhibitrating "Rent this fine car! And drive it yourself". To many a steering wheel in the hand and a foot on the clutch are synonymous with "Drivurself". In Fords, Chryslers, Buicks and Hudson Broughams Harvard men, in increasing numbers, drive forth daily and nightly for business and pleasure. Around them classic myths have begun to circulate...
...most savory of all "Drivurself" merles is the story of the man whose hired car lead to his "social degradation" when its obstinacy en route to New Haven prevented him from keeping two dates and from seeing the Yale game. In his indignation he sued and now has $30 to his credit in a "Drivurself" concern which sum is to be expended in driving whenever he so desires...
...Drivurself. By establishing the Hertz Drivurself Corp.( subsidiary of G. M. C.'s Yellow Truck & Coach Mfg. Co.) to rent motors to the public, G. M. C. becomes an enormous (and profitmaking) consumer of its own cars and accessories. The idea deserves the $10,000,000 investment...
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