Word: drivurself
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Dates: during 1930-1939
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...them yellow, cut fares from 40? to 20? a mile. He organized additional Yellow Cab companies, at one time controlled 95% of U. S. cabs outside New York. He also went into the taxicab, bus and truck manufacturing business with the Yellow Cab Manufacturing Co. and started the Hertz Drivurself hired-car system. In 1925 he sold the manufacturing and Drivurself business to General Motors for $43,000,000, also disposed of his Yellow Cab holdings...
...indirect, gradual. He began as a copyboy, became a sportswriter, then a manager of prizefighters, an automobile salesman, eventually an operator of private taxis for the Chicago Athletic Association. He started Walden W. Shaw Livery Co. (whited tires), later changed to Yellow Cab Manufacturing Co., founded the famed Hertz Drivurself Stations, Inc. When he started building cabs, he remembered having read that yellow possesses unusual visibility, stuck to that color. In 1925 he sold the manufacturing company to General Motors Corp., which changed the name to Yellow Truck & Coach Manufacturing Co. and since then has been slowly transmuting yellow into...
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