Word: drogba
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Dates: during 2006-2006
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...contracts with Nike, Adidas and Puma? "I came up with the concept of the 'extra-sports' contract - getting players to wear Airness in their private life once their on-field obligations were over," he says. Koné's French-African roots were key to signing stars such as Didier Drogba - an Ivorian who plays for the top English team, Chelsea - and Djibril Cissé, currently with Liverpool. Those ties also allowed Koné to go to the next level: signing Airness as official uniform supplier to several French pro clubs, and half a dozen national squads in Africa. Next season...
...pros worth recruiting were already under contract to Nike, Adidas and Puma? "I came up with the concept of the extra sports contract"--getting players to wear Airness in their private life, once their on-field obligations were over." French-African roots were key to signing stars like Didier Drogba, an Ivorian who plays for the top English team, Chelsea. Those ties also allowed Koné to go to the next level, signing Airness as the official uniform supplier for several French pro clubs and half a dozen national squads in Africa. Next season London club Fulham will join that stable...
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