Word: drool
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Dates: during 1950-1959
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...purpose is to condition customers-recalling Pavlov's dogs which salivated at the sound of the dinner bell-so that they will drool at the sight or sound of a selling gimmick with a symbolism that appeals to the unconscious. MR practitioners are convinced that most shoppers buy irrationally, to satisfy unconscious cravings. To explore the cravings-and to learn why some men smoke cigars, or how women choose shoes-MR interviewers use such psychological tests as the Rorschach cards, the TAT (Thematic-Apperception Test) or even the formidable MMPI (Minnesota Multiphasic Personality Inventory). They often interview their quarry...
...with boomerangs. It's up to us to see they miss, no matter how." His personal style is unmistakable, reaching in places to the wonderful idiosyncrasy of J. D. Salinger's hero of The Catcher in the Rye. He has youth's uncertain arrogance ("Girls drool over me") and its superstitions (a jigger of beer drunk at 15-minute intervals will make you drunk) and its wisdom: "It's what you call things that matter to families...
...historical curiosity throughout. Prominent in the milling cast of characters is a queen of Naples whose appetite for men is inextinguishable. Pretending to be interested in Italian political squabbles, Author Thayer really saves his most conspicuous talents for scenes that normally have their origin in lecherous fantasy. A drool trickles from the wiseguy, smoking-car prose, and each orgy is dropped with a reluctance that promises another bout in the next chapter. The promise is kept, to the point of bedroom boredom...
...this naivete is Mike Mann's story of a high-school tennis player and his girl. Mann withholds few details of malt-shop and classroom courtship and consequently manages to portray a few scenes and feelings in high school life rather accurately. Mann's autobiography, however, begins to drool a little at the mouth; if he had left out much of the diary-writing at the end, he might have seemed much less involved and his story might have had more punch...
...house with a large living room with fireplace, two bedrooms, large kitchen, expansion attic and cellar garage.) Automobiles are "jim dandy," "slick as a whistle," "A-i," "just like new," "never a wreck," "peachy keen," and "loaded" (all the extras). The highest praise: "You'll simply drool...