Word: drop-off
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More than 42% of adult Americans smoked when the first Surgeon General's Report on Smoking and Health was published. Today, 40 years later, fewer than 23% do. That's good news, but it could be better--a lot better. The drop-off in smoking stalled in 1990 and has hardly budged since then. Surveys show that 70% of tobacco users want to quit, but kicking the nicotine habit isn't easy...
...cliche goes, were raised by the mass media. And this fall, as grown children sometimes do, some of them began to neglect their mother. On the major broadcast TV networks, ratings among viewers 18 to 49 years old (the group most closely watched by advertisers) were down 8%. The drop-off was even worse among men under 35, the couch potatoes of the future. The rejection was almost poignant. You don't call? You don't write? It would kill you to pick up a remote...
Lepri also says she disagrees with critics who predict a drop-off in business...
...Byzantine drop-off rules at Goodwill or the Salvation Army can stymie would-be donors who want to clear their closets of ill-fitting, outdated or frayed clothes. Donation times are often limited to just a few hours on designated weekdays. But there is an alternative: the brightly colored drop boxes that are popping up outside grocery stores and gas stations in nine major cities across the country. The 1,400-odd USAgain bins collected 8 million lbs. of clothing last year. LET YOUR USED CLOTHES GET A SECOND LIFE, reads a sign on these checkered boxes, all of which...
...renovations will inevitably lead to a drop-off in exhibition activity, Robinson says...