Word: drop-off
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That strategy may work fine with kids, but maturity is not kind to milk. Among teenage girls, typically concerned about calories, a drop-off in consumption usually occurs between the ages of 11 and 13; boys stop around age 18. More than half of adults over 35 have also dumped milk from their diet...
According to Boulton, in the late 1980s a feeling pervaded environmentalism that it had accomplished all its goals, even though there was more work to be done. As a result, the movement suffered a drop-off in action, he says...
...drop-off in the upperclass houses is not unusual, said veteran members of the council...
...automatic teller machine, the U.S. Postal Service stamp machine, the coin-operated copy machine, the credit-card-operated fax machine, the Harvard Student Agencies film developing drop-off box, the sweet shop's candy and the newsstand's periodicals have not yet arrived, but should be in place within the next few weeks, according to Loker officials...
...Rock has endured (and is there another company whose internal soap operas are more frequently played out for the public?), these are undoubtedly the worst. In prime time, CBS's ratings have suffered an almost total collapse: its Nielsen average so far this fall is 9.5--a nearly 20% drop-off from one year ago, pushing the network ever deeper into third place (in one ignominious week in September, it even fell to fourth, behind Fox). Earnings were off 55% for the first nine months of 1995 compared with last year. The network has lost an archipelago of important affiliates...