Word: drop-off
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...program. Clear Channel's outdoor-advertising unit paid for the exclusive right to sell shelter ads and is pouring a percentage of that revenue into a scalable system that ties in with city bus and subway routes. Says Martina Schmidt, the company's SmartBike director: "The more drop-off stations, the easier it is to use." And the more people use public transportation, the more eyeballs will be looking at those bus-shelter...
...parenting preparation--what to expect during labor, how to change a diaper--with male-bonding to help ease the often overlooked stresses of fathers-to-be. At a time when enrollment in childbirth classes has fallen from 70% of first timers in 2002 to 56% in 2006--with the drop-off due in part to expectant couples' assuming they can learn just as much from books or online--Boot Camp has continued to expand and this year graduated its 200,000th enlistee...
...manager at Xerox, drives almost two hours each month to her favorite farm in upstate New York for her unpasteurized supply. Susan Mueller, a mother of two in Ithaca, N.Y., bought shares in a dairy farm so she could pick up her raw milk and yogurt at a drop-off point closer to home. And they consider themselves lucky. In Manhattan some raw-milk drinkers hire a mule to bring the white stuff to an agreed-upon location in the city, where they stock up during a strictly enforced two-hour window. "Sometimes I just can't believe this...
...hundred seventy-two fewer students are taking the course compared to last semester. But Mankiw said the drop-off occurs because many students initially enroll to fulfill the Social Analysis Core requirement; they only choose to “stick around” if they are interested in the material...
...Quakers, coming off three straight Ivy League championships, are poised for a big drop-off this season, having lost last year’s star seniors in two-time Ivy League Player of the Year Ibrahim Jaaber and All-Ivy forward Mark Zoller...