Word: dropoffs
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Dates: during 1970-1979
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...dropoff has thrust senior signal caller Burke St. John into the starting role, backed up by junior Jim Keyte. Both starters for the baseball team--St. John at shortstop and Keyte on the mound--the pair have talent but lack varsity playing time...
...only crossable spot lay at the edge of a 20-foot dropoff. The way over was worse than a tightrope. There were gaps between rocks that had to be jumped. One slip and that would be it, you would be swept over the edge. Nor was there any way to search for a crossing up- or downstream. There were too many rocks to climb to even attempt to look. Which left the cliff crossing: impossible...
...daytime audiences, the numbers were startling. From November 1976 to November 1977, Nielsen put the dropoff at 6.4%-roughly equivalent to the combined populations of Detroit and San Francisco. The Arbitron figures were even more dramatic. From 9 a.m. to noon, they said, viewing was down 11%-or goodbye Chicago. The arithmetic for the prime-time evening hours was less dramatic, but significant nonetheless. Nielsen said the nighttime decline was 3.1%; Arbitron said...
Despite the heavy traffic in No-Doz and coffee, a dealer in headier stay-up drugs claims that the demand for speed seems to have dropped this year. (Although marijuana use is steady: "There will always be people who want a quality high.") According to the dealer, the dropoff in speed consumption is noticeable both at Harvard and Radcliffe. "People want one or two hits to write a paper, but no one's buying in quantity...
...million jet engines. General Dynamics last year overtook Lockheed as the U.S.'s largest defense contractor (total 1974 sales: about $2 billion), but the order comes at a time when the company needs a long-term contract to pick up the slack caused by a dropoff in production of the costly ($16 million each) F-lll swing-wing fighter-bomber. The YF-16 also offers General Dynamics an opportunity to polish up a reputation that was scarred by the cost overruns and mechanical problems that clouded the F-111 in the late 1960s...