Word: dropping
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Dates: during 1940-1949
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...wish to correct an error in fact in your article about Norman Corwin [TIME, Aug. 27]. It states that in his recently concluded summer sustaining series "Corwin's Hooper rating dropped to the lowest of all bigtime evening shows." Actually the series built steadily to a 6.2 Hooper rating as of the period Aug. 1-7 (the last report currently available). Instead of a drop, this represents an audience increase of 106% in six weeks. The average Hooper rating for all evening programs on all networks in this latest period was 5.7; Corwin's was therefore 9% higher...
...drop, steep as it had been, had still not been as hard as expected. The industry, which had employed 1,250,000 just before the fighting stopped, will probably be down to 250,000 by the first of next month. And at that point planemakers hoped the layoffs would stop. Looking at their backlogs, they had reason to think...
...there was a noticeable drop in the sales of fur coats and jewelry. Merchants thought this was due more to the rumor that the 20% luxury tax will soon be removed than to a conservative trend in buying. Exception: in Denver, fur coats priced up to $6,000 each were selling like hotcakes...
...some 18 months, home builders have been held down by WPB's order L41 ; they could build no house that cost more than $8,000. When WPB swept out most of its restrictions at war's end, it also promised to drop L-41, at the end of this month. But last week, the construction industry was shocked to learn that L41 is far from dead. OPA was waging a rear guard action to keep the L41 restriction of $8,000 - or raise it to $12,000, at most - on all new private houses for another six months...
Played as straight romance, this complicated fantasy is so elegantly presented that it becomes not only exciting but almost believable. Director William Dieterle wrings the last dramatic drop out of scene after scene. Photographer Lee Garmes, aided by some new painted canvas reflectors of his own devising, turns out a mellow masterpiece of lights and textures...