Word: dropping
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...investment bank. "The companies have already started scaling back their marketing budgets, and they've tended to direct advertising into more established brands." According to Jon Swallen, a research analyst at TNS Media Intelligence, pharmaceutical companies spent about $4.7 billion in magazine and television advertising in 2008, a 10.7% drop from 2007. And only about 15% of DTC ads are for drugs that are less than a year...
...Chrysler are already running into trouble with the UAW, creditors,and suppliers as the two companies bargain to drop costs. The union says it gave plenty of concessions during the last set of contract negotiations. For cosmetic purposes, it may bend more but is probably willing to gamble that the government will not allow the two car companies to go into bankruptcy and force the loss of hundreds of thousand of jobs in an economy that is already battling rapidly rising unemployment...
Auto suppliers are being asked to drop prices on components, but many of these firms are already close to bankruptcy on their own. Price concessions may simply create another set of companies that need government assistance...
...cycles has increased. As the science of IVF has improved, the Society of Assisted Reproductive Technology, an affiliate of the ASRM, has progressively lowered its recommendations regarding how many embryos should be transferred in each cycle. According to the group, IVF-facilitated births of three or more babies dropped 69% from 1996 to 2005. That's no coincidence: in the same period, the average number of embryos transferred went from 3.9 to 2.4, a 38% drop. (Read "Calculating the Odds of a Baby Through...
...Meanwhile, the government on Friday reported that industrial production plunged 9.6% in November, the largest month-to-month drop since Tokyo began measuring such data in 1953. "The problem is very serious," said Economy Minister Kaoru Yosano during a news conference. "It's impossible now to predict when the economy will hit the bottom...