Word: drops
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Dates: during 2000-2009
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...investment bank. "The companies have already started scaling back their marketing budgets, and they've tended to direct advertising into more established brands." According to Jon Swallen, a research analyst at TNS Media Intelligence, pharmaceutical companies spent about $4.7 billion in magazine and television advertising in 2008, a 10.7% drop from 2007. And only about 15% of DTC ads are for drugs that are less than a year...
...landmark federal study established that hormone-replacement therapy (HRT) increases the risk of breast cancer in postmenopausal women, researchers are still trying to tease out exactly how the hormones interfere with women's health. The assumption has always been that stopping hormone therapy would lead to a corresponding drop in breast-cancer risk, but now newly published data from the original trial - the multiyear Women's Health Initiative involving tens of thousands of women - suggest that the benefit occurs much more immediately than previously thought...
...Roman Chelbowski, lead author of the current study and a medical oncologist at the Los Angeles Biomedical Research Institute at Harbor-UCLA Medical Center, disagrees. He says the rapid decline in cancer rates was due not only to an overall drop in breast-cancer risk, but also to the withdrawal of excess estrogen, which may actually have served as a treatment for tiny, preclinical breast cancers. "When you change from a high- to a low-estrogen environment, it's like giving breast cancer treatment," he says. "These are preclinical cancers that are below the level of detection, and that accounts...
...That is a reasonable and biologically plausible explanation for why we might be seeing a more precipitous drop in breast cancer than we might expect from the normal lead time for reduction of malignancies," says Dr. Jonathan Berek, chair of obstetrics and gynecology at Stanford University School of Medicine, who was not involved in the study...
...Meanwhile, the government on Friday reported that industrial production plunged 9.6% in November, the largest month-to-month drop since Tokyo began measuring such data in 1953. "The problem is very serious," said Economy Minister Kaoru Yosano during a news conference. "It's impossible now to predict when the economy will hit the bottom...