Word: drucker
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Dates: during 1970-1979
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...have been an arrogant misreading of the Arab character, an inability to believe that the leaders of preindustrial societies could apply sophisticated economic pressures. "At the beginning of World War II there was this saying: 'The Japanese cannot fly planes. They have bad eyes,' " says Peter Drucker, one of the country's foremost management experts. "Well, here we were saying: 'You know Arabs. They cannot cooperate.' " The biggest block to understanding, however, was probably the fact that neither Nixon nor his top advisers-or predecessors-seemed aware that the U.S. was on the brink...
Learning was founded by J. Vincent Drucker, 31, a marketing-research specialist and son of Peter Drucker, the management consultant, economist and educator. Three years ago, Vincent decided that "teachers, particularly innovative ones, thought of themselves as isolated, as underexposed to new ideas." He managed to raise $1.2 million to begin publication. As editor, he hired Frank McCulloch, 53, a veteran of TIME and LIFE magazines. Says McCulloch: "A child comes to school with certain information, with feelings, with notions about life. It's the teacher's job to make the child more curious -not to treat...
Despite its price ($10 for nine issues a year), Learning has prospered since its first issue in November. Its advertising, averaging 14.6 pages per issue, is slightly below Drucker's original projections, but its paid circulation of 120,000 subscribers is slightly above. More than 99% of its mail from teachers has been favorable. Learning has even won praise from a competitor, David W. Cudhea, managing editor of Saturday Review of Education: It is, he says, a "bright new penny in the field...
...FRANKLIN DRUCKER, M.D. Los Angeles...
...Cover: Cartoon in watercolor with ink, by Mort Drucker, a longtime contributor to Mad magazine. For his first TIME cover, Drucker portrays the G.O.P.'s King Richard (1) with his trusty knight errant, Sir Spiro the Agnew (2). In New York, wearing Spiro's livery, James Buckley (3) joins Richard Ottinger (4) in assailing Charles Goodell (5), who already feels the weight of Sir Spiro's spiked mace. In the heartland of the realm, Howard Metzenbaum of Ohio (6) is threatened by the ax of Robert Taft Jr. (7), while in Tennessee, Albert Gore (8) aims...