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...Publicity is very valuable, but sometimes it's still not enough to persuade companies to get involved. Even the best p.r. may not pay the bill for 10 years of research into a new drug. That's why it's so important for governments to create more financial incentives. Under a U.S. law enacted last year, for example, any drug company that develops a new treatment for a neglected disease like malaria can get a priority review from the Food and Drug Administration (FDA) for another product it has made. If you develop a new drug for malaria, your profitable...

Author: /time Magazine | Title: Making Capitalism More Creative | 7/31/2008 | See Source »

When it comes to Alzheimer's disease, there hasn't been much to celebrate in recent years. Efforts to develop a vaccine against the brain disorder have stalled, and no drugs have been able to reverse the slow death of neurons that robs people of their memories and thoughts. For the first time in many years, however, researchers in the field are genuinely excited about the potential for effective drug treatments and helpful new risk factors...

Author: /time Magazine | Title: Alzheimer's Research Holds Promise | 7/31/2008 | See Source »

Scientists gathered this week at the Alzheimer's Association's International Conference on Alzheimer's Disease in Chicago, presenting a slew of promising results from drug trials, a new understanding of how the neurological disease works and insights into the way social and lifestyle factors may affect its progression. "On the one hand, Alzheimer's disease is a complex pathologic process, and that is daunting," says Dr. Ronald Petersen, chair of the Alzheimer's Association's medical and scientific advisory council and director of the Mayo Clinic Alzheimer's Disease Research Center. "But now we are beginning to segregate...

Author: /time Magazine | Title: Alzheimer's Research Holds Promise | 7/31/2008 | See Source »

...respected publications in women's fashion, even though it's not among the top sellers (it has a circulation of 120,000 and is written in Italian). The magazine has caught worldwide attention in the past not only for its eye for fashion trends, but for features on terrorism, drug abuse and plastic surgery. Sozzani says she has always aspired to reach beyond Italy, and was quick to react when her colleagues in the U.S. and U.K. were missing this black fashion moment. "I've always wanted to bring the Italian sensibility to the world," she said...

Author: /time Magazine | Title: Vogue Italia Is a Hit in Black | 7/30/2008 | See Source »

...research to help determine which patients may need a bigger boost to get moving - he thinks that perhaps close supervision by trainers or rewards for exercising will encourage genetic lazybones to get to the gym. And maybe one day, he speculates, there might even be a drug to compensate for what your genes won't give you. A drug that makes you want to exercise? Now that's a pill worth swallowing...

Author: /time Magazine | Title: Is There a Laziness Gene? | 7/30/2008 | See Source »

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