Word: drum
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Dates: during 2000-2009
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Banging the Drum...
...schizoid mind and voice— obviously disturbed and yet disarmingly intelligent, with a palpable vein of violence in his otherwise gentle personality—but the fact that the character is mentally ill does half of his dirty work for him. There is no need to drum up sympathy for a teenager with schizophrenia, even if he did throw his best friend onto the subway tracks...
...sold yet? Yeah, neither were we. Incredibly, though, this guy claims that companies from IBM to Walt Disney have paid him to drum up enthusiasm for their products. The Wall Street Journal even ran a piece (in 1998, ahem) about the pitchman's skills at addressing crowds with "just a whiff of cheerful megalomania." Sure, Bauer's probably living in a cardboard box made of $4 business cards (foil-stamped!) right now, but you have to admire the man's spirit. Or maybe just giggle at it. Because life is not about being liked. It's about being effective...
Restrictions apply, of course. For starters, wellness visits aren't covered. But it's a smart way to drum up business among the still employed. All a family has to do to be eligible for this safety-net program is to have used a Walgreens' Take Care clinic since the in-store chain opened in 2005. Average out-of-pocket cost...
...some Indian communities in Latin America, ayahuasca tourism has helped spark a revival, as guiding foreigners through the ceremonies can provide a decent income for shamans. The business has become so popular that at the airports in Iquitos and the Colombian Amazon city of Leticia, locals trying to drum up clients for freelance medicine men stand outside the terminals shouting "Ayahuasca! Ayahuasca...