Word: drum
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Lively & Dedicated. Even by Africa's standards, Drum is an improbable magazine. It began its real growth in 1951, when it was taken over by a onetime Royal Air Force pilot, London-born James R. A. Bailey, son of the late Sir Abe Bailey, South African financier. Jim Bailey made Drum a lively blend of chocolate cheesecake, sport, controversy, crusades, sensational features, tips to Africa's millions of pennywhistle gamblers, and inscrutable advice to the lovelorn (to a man who asked how he could retrieve the cash investment he had made in two potential wives, "Dolly," Drum...
Threaded through Drum's lively editorial potpourri is a dedication to the equality of man. Drum recognizes no color line, not even on its 125-man staff, where black and white work side by side. When the Rhodesian government boasted that "better-class Africans, properly dressed and properly behaved," would not be discriminated against, Drum tailored one of its Negro reporters in an expensive suit, equipped him with a certificate of education from a white university professor, then assigned him to order a meal in a Salisbury railway station cafe. As the reporter was thrown out, Drum cameras clicked...
English & Swahili. Such candid journalism hardly sits well with white officials, who have impounded issues and jailed staffers, sometimes confiscated the cameras of Drum photographers on the ground that any "coloured" with a camera must surely have stolen it. These difficulties do not perturb Drum's Editor Henry Thomas Hopkinson, 54, former editor of the London Picture Post (now defunct), who went to Johannesburg in 1958, regularly entertains native staffers in his home...
Hopkinson has boosted circulation 40%, plans next year to give Drum readers in Kenya, Tanganyika and Uganda their own East African edition, which will be published in both English and Swahili. Eventually, Publisher Bailey and Editor Hopkinson hope, Drum's beat will be heard and understood all over Africa...
...Fair Lady, with Edwardian delight, The Music Man, with mid-America homeyness, and Flower Drum Song, with Oriental charm, make a trio of memorable musicals. Redhead cuts a pretty figure-and the best of it is Gwen Verdon...