Word: dryad
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Dates: during 1940-1949
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...After 16 years, Walter Winchell and his longtime sponsor, the Jergens Co., agreed to part company when their contract ends next Dec. 31. The split came when Jergens tried to plug Dryad, a deodorant, with a commercial that was too malodorous for Winchell (". . . decaying action of bacteria in perspiration . . ."). Winchell did not need to worry about losing Jergens' $390,000 a year. His network, ABC, rushed in and signed him to a $520,000-a-year contract (to prevent him from going to CBS), promised to turn over anything extra that another sponsor might want...