Word: dryer
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Unlike a human scalp, a wig's base produces no natural oil. Thus a dry cleaner can do every six weeks what a hairdresser has to do once a week; and best of all, only the hair sits under the dryer. Still, $250 is a fairly stiff price (really fine custom wigs can cost as much as $1,500) and at first wig-wearers consisted mostly of actresses, among them Shirley Booth, Judy Holliday. Kim Novak and Zsa Zsa Gabor (who lost nine of her twelve wigs in last year's Bel Air fire...
...allowed (most supermarkets operate on a 3½% profit margin). Looking for a new competitive edge, grocerymen found it in trading stamps. "Women feel guilty about spending their husbands' hard-earned dough for 'extras,' " says one stamp-company executive. "But if a woman gets her hair dryer or new chair with stamps, she can convince herself she's a thrifty shopper." The "extras" most in demand at the redemption centers are relatively modest items that the average family can acquire in only a few months of stamp saving-steam spray irons (7½ books), bathroom scales...
...housewife who feels like the Sorcerer's Apprentice every time she mops the floor, there is SiphO Products' Aqua-Vac-an automatic, nonelectric floor washer and dryer. Hook one end of Aqua-Vac's 20-ft. vinyl tube to a special adapter on the faucet in the kitchen sink, turn on the water, and the cellulose sponge at the business end spreads water over the floor to make a lather with previously sprinkled scouring powder. When the swabbing is done, a twist of the faucet adapter turns Aqua-Vac into a siphon that slurps up the dirty...
Open-Dior Policy. Named for a glossy magazine ("Society's largest journal for the most elegant group") that claims 1,800,000 readers, mostly under the dryer, the club is owned by Madame's genial Editor Heinz Weigt, 51, a barber's son who turned from shaves and facials to champagne and ego massage. The club's chief aim is to make the new tycoons feel socially accepted-if only by other new tycoons. Nevertheless, for dues of $7.50, as a West German magazine delicately pointed out, "one does not have to be rich to belong...
...rate Dutch washing machines door to door gave Bloom the idea of marketing his own Dutch washers. After many Dutch farms refused to manufacture for him, he finally made a deal with a plant in Utrecht and formed his own company. Then he advertised a Spartan automatic washer-dryer for $144 -40% below competitors' prices. Bloom's first ad pulled 8,000 inquiries, and soon he was selling 500 machines a week. Hoping to cut overhead by opening production lines in Britain, he next made a novel deal with Rolls Razor Ltd. (no kin to automaking Rolls-Royce...